Social Media Signs
WHAT IS A SOCIAL MEDIA SIGN?
Social Media Signs are signs that inform everyone you have a presence on social media and are available online.
These signs are usually smaller and located at your entrance or the end-point of your customer’s journey — like at the checkout counter.
You should use them to advertise a hashtag or to ask for reviews, likes or shares.
Avg. Price Range: $75 ~ $250
- Popularity
Details
| Category | Business, Restaurant, Commerce |
| Sign Material | Chalkboard, Glass, Plastic |
| Price (avg) | ~ $100 - $250 |
| Dimensions (avg) | ~ 12" x 36" |
| Weight (avg) | ~ 0.5 - 15 pounds |
| Frame | Wrought Iron, Wood, Plastic + |
| Popular Colors | Black, White + |
| Outdoor Use | Yes |
| Two-Sided | Yes |
| Best Feature | Branding, Engagement |
Extras
| Market Uses | Promotion, Store, Restaurant + |
| Placements | Entrance, Doorway, Lobby, Sidewalk + |
| Portability | Easy |
| Where to Buy | Custom, Hobby Lobby, Amazon + |
| When to Buy | Anytime — before peak sales season |
| Inventor | Disputed (full history) |
| Video | Watch |
Social Media Signs FAQ
What should I put on my social media sign?
Here are 7 ideas to put on your Social Media signs:
- A call-to-action (share, review, etc.)
- Your company slogan.
- A special giveaway.
- A discount or offer.
- A promotional hashtag (#).
- Logo or object art.
- Contact information.
TIP:Â Don’t change the colors of the original social media logos (blue = Facebook, purple = Instagram, etc.). You want the logos to be immediately recognizable.
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What call-to-action should I prioritize?
A review.
(It’s more important than a like or a share.)
Customer feedback is paramount — whether on Facebook, Yelp, Trip Advisor, etc.
How many call-to-actions should I have?
One per sign.
Basically, don’t confuse your customers with too many of the usual options — likes, shares, etc.
Just keep it simple, and ask for one thing at most.
What social media sites should I put on my sign?
Facebook and Instagram.
With the right use of hashtags (and the power of groups), you can get the most bang for your buck on both these platforms.
Where can I find social media icons?
You can find icons on sites like Iconfinder with a simple Google search.
Once you find your icon:
- Download it to your computer.
- Then print the icon.
- Use transfer paper and trace the icon onto your sign canvas.
- Now just finish coloring your icon design on your sign!
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How do I get more followers from my social media sign?
Here are 3 strategies to get more followers and engagement from your signs:
- Make a sign that features past reviews and encourages customers to leave new reviews.
- Feature a unique customer on your sign and encourage customers to engage with you on social media to be featured in their own sign.
- Offer a discount or incentive in your sign message. For example, “Like us for 10% off”.
TIP:Â If you promote these offers on Google (or any other social site), make sure to follow their guidelines before asking for reviews.
What should I do before I get a social media sign?
Create a hashtag (#) for your brand.
For example, #lettersbywhit.
So go ahead and create one by adding it to a caption of any post on social media.
Then continue to use it everywhere and encourage your followers to use it too — this will quickly help your brand awareness online.
What is the best material for my social media sign?
Chalkboard is best, then try glass or plastic.
TIP:Â You want to work with a non-porous surface to make your writing easier to clean off.Â
WHEN IS THE BEST TIME TO BUY A SOCIAL MEDIA SIGN?
Anytime.
But definitely buy a social sign before your peak sales season.